Instagram expands shopping to IGTV and Reels in move that mimics China's popular social commerce model - TODAY
By A Mystery Man Writer
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What's next for social commerce?
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pages and examples you can follow. The post Best
![](https://imageio.forbes.com/blogs-images/jiawertz/files/2019/06/Untitled-design.png?format=png&height=600&width=1200&fit=bounds)
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The Current Instagram's shopping shift means it's back to the drawing board for social commerce
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![](https://s3-prod.adage.com/s3fs-public/styles/800x600/public/20201004_IGTV-Shopping_3X2.jpg)
Instagram puts shopping everywhere, first on IGTV and then Reels
![](https://wpassets.brainstation.io/app/uploads/2020/06/13094932/instagram-digital.jpg)
Instagram Expands Shopping Functionality to IGTV and Reels