Instagram expands shopping to IGTV and Reels in move that mimics China's popular social commerce model - TODAY

Is Instagram Reels a replacement of TikTok? - Quora

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What's next for social commerce?

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Why The Rise Of Social Commerce Is Inevitable

The Current Instagram's shopping shift means it's back to the drawing board for social commerce

Facebook Copies TikTok App to Make Instagram Cool to Teens - Bloomberg

Instagram puts shopping everywhere, first on IGTV and then Reels

Instagram Expands Shopping Functionality to IGTV and Reels